Samsung was launching its Galaxy Pocket smartphone in Tanzania and wanted to run a digital campaign to complements its on the ground marketing activations. Ongoza worked with Samsung to launch a custom website for the Galaxy pocket along with a raffle entry for customers who signed up for the newsletter to learn more about the phone. Google and Facebook ads were run to drive visitors to the website to learn more about the phone. Samsung also simultaneously launched a Facebook page dedicated to the Galaxy Pocket.
Over 10,000 visitors were received on the website within one month and 3000 sign ups for the newsletter. 6000+ fans were amassed on the Facebook page within the same period with daily engagement rates of 15% of the fan base.